About Shades™
Welcome to Shades - Your Reference in Luxury Watches
Discover Shades, the watch brand that embodies elegance and sophistication. Our luxury watches, designed with artisanal precision, combine innovation and timeless design to create exceptional pieces. Whether you are looking for a classic, modern or sporty watch, Shades offers you a varied range that meets all your expectations.
The Story of Shades™
It all began in Paris, where two brothers grew up in a family of watch enthusiasts. The head of the family being a watchmaker himself, he passed on to his children a love of know-how and craftsmanship. After years of training and learning from the best Parisian watchmakers, they decided to create their own brand.
In 2023, Shades was born with a clear vision: to combine watchmaking tradition and modern innovation to offer exceptional watches. Each watch is a work of art, reflecting the family heritage and the two brothers' dedication to excellence. Today, Shades is synonymous with quality, style and refinement, perpetuating the founders' passion for watchmaking.
Watchmaking Excellence for Men
At Shades, we understand that every man has unique tastes and needs. That's why we offer watches designed to reflect your personal style and refinement. Our collections include automatic watches, chronographs, and quartz models, all made with the highest quality materials like stainless steel, gold, and genuine leather.
Innovation and Tradition
Shades is committed to combining innovation and watchmaking tradition. Our watches incorporate the latest watchmaking advances, such as Japanese automatic movements, while respecting traditional watchmaking techniques. Each watch is a precision masterpiece, built to last and accompany you on all your adventures.
Clean and Elegant Design
Our watches are distinguished by their clean and elegant design. With meticulous attention to detail, each design is a work of art that perfectly complements your outfit. Whether for a special occasion or for everyday use, a Shades watch is the perfect choice for those who appreciate beauty and functionality.
Commitment to Quality
Quality is at the heart of our philosophy at Shades. Each watch undergoes rigorous checks to guarantee its reliability and durability. We use only the best materials and collaborate with the best watchmakers to bring you watches that stand the test of time.